What is a Coupon
A coupon
is a Document or ticket that can be exchanged for a financial discount or
rebate when purchasing a product or Service.
Coupons
are issued by manufacturers of consumer packaged goods or by retailers, to be
used in retail stores as a part of sales promotions.
Coupons are
often widely distributed through mail, coupon envelopes, magazines, newspapers,
the Internet (social media, email newsletter), directly from the retailer, and
mobile devices such as cell phones.
Coupons
function as a form of price discrimination, enabling retailers to offer a lower
price only to those consumers who would otherwise go elsewhere. In addition,
coupons can also be targeted selectively to regional markets in which price
competition is great.
In
government, a coupon is a paper certificate used to administer a benefit or
permission.
